KATHY LAU

Organic Abstract Shape
Organic Abstract Shape

creative portfolio

2024

ABOUT

I am a 28-year-old creative based in Orange County, California with a passion for storytelling, intentional design, and building meaningful relationships. While working as a full-time teacher, I've also had opportunities to pursue various projects in the events, interior design, and fitness industries. I'm all about embracing new experiences, expanding my comfort zone, and taking any opportunity to grow.

SKILLS

  • Identifying growth opportunities, client goals, and key performance indicators
  • Effective communicator and storyteller
  • Attention to detail and delivery of quality
  • Driven to excel and continue to learn
  • Capable of managing multiple projects

01.

The Boarderie

In 2020, I created an all-inclusive catering and events planning business. In addition to planning and executing celebrations, I developed the website and blog, as well as cultivated our social media presence on Instagram and TikTok.


In 2021, I sold the business to an up-and-coming charcuterie company, which has now gone on to win the mentorship of Lori Greiner in the hit ABC television show, "Shark Tank."

02.

27Diamonds Interior Design

I led the social media development and creation process for the parent design company, 27Diamonds, and its subsidiaries, Black Diamond Custom Upholstery and SJ Riley Furniture. Responsibilities included arranging commercial photoshoots, content creation, and appearing as a company personality.

03.

Boxing Lab

Created short form content showcasing product offerings, class experiences, and class schedules.

Featured in video shoots for elite Newport Beach gym, Boxing Lab.

04.

BÉIS Sample Campaign

CAMPAIGN DESCRIPTION


We are so excited to announce our latest drop, the Béis Beach Haus collection. Featuring a collaboration with Onda tequila seltzers, this launch celebrates the active lifestyle of those who spend summers jetsetting to the ocean, soaking up the salt and sun.


As with all of Béis’ products, this collection incorporates innovative functionality with aesthetically pleasing design to ease the traveling process and help you arrive in style to your next destination.


We’ve developed a social media campaign to invite new and loyal customers alike to visit the #TheBéisHaus and document their adventures throughout the summer. Additionally, this campaign also utilizes an engaging billboard and blog post detailing our favorite tropical getaways.


Whether you’re sipping on a cold can of your favorite seltzer or floating out to sea, we can’t wait to see you at #TheBéisHaus.

S O C I A L

M E D I A

Post and Caption

Mock-Up

Onda da next destination #TheBéisHaus

B I L L B O A R D

The

Haus

S U M M E R ' S C A L L I N G

B L O G